Have you even gone to a restaurant or hair salon and the employee asked you, "Would you like the usual?"

This only happens if you are a frequent customer, and order the same thing each time. But there's something that makes you feel special as a customer if the staff knows you have a "usual".

Would you like the usual?

Two important things happened from that:

1. It made me VERY loyal to that restaurant, because they KNEW me. They knew what I liked, and cared about remembering it.

2. It made me VERY loyal to that WAITRESS. Because she remembered me, I always remember her and ask to be seated in her section.

Action Step: What is one way that your staff can notice a "usual" in your regular customers, and offer it before they even ask?

3.25 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."