| Small Business Trends of 2010 |
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| Written by H. Esme | |||||
| Tuesday, 19 January 2010 | |||||
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Page 3 of 3 Returning to Simplicity and Going GreenThe most interesting trend of 2010 is the trend of small businesses returning to simplicity. Many small businesses are stripping away the excess and cutting back on things that are not generating revenue. This allows a small business to focus on endeavors that will bring success. Some small business owners entered the entrepreneurial world attempting to be a Jack-of-all-Trades, but small business owners are learning that they can cultivate more success by being a master at one thing. At one time, finding a niche was considered a key to success for small business owners, but over time the idea of expansion into numerous areas seemed like a surefire way to generate more revenue and publicity. Unfortunately, too much expansion can backfire and leave a small business burned out and spread too thin. Some businesses are not interested in covering numerous things but are zoning in on the things that truly matter. Small business owners are now more interested in making their business stand out as the expert product or service in its respective field. Another trend that will dominate 2010 is the green era. Businesses are going green. Being established as a green business is smart and eco-friendly way to attract more clientele. In 2006, market researchers discovered that people will go out of their way to buy from a business that is considered eco-friendly. Small business owners are leaning toward organically made products and some entrepreneurs are leasing space in energy efficient buildings. A solar panel or two has never hurt any business. Currently, the green trend is worth $209 billion and small and large businesses are investing in this trend hoping to reap some rewards.
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