29 July 2010
Small Business Trends of 2010 Print E-mail
(8 votes)
Written by H. Esme   
Tuesday, 19 January 2010
 

Giving a Little to Get a Lot


Most small business owners are so focused on making money that the idea of giving money away is unlikely to be incorporated into the business plan, but philanthropy is working for numerous small businesses.
 
Many small businesses are growing and thriving because they have business models that are created on the idea of philanthropy. However, it’s not always financial philanthropy that cultivates success.  

Social philanthropy is booming.  There has been a surge in the number of businesses that cater to helping other businesses and people thrive. For example, there is a rise in small businesses that help entrepreneurs increase productivity, gain more exposure, and solve issues that may be keeping their business from moving forward competitively. 
 
On the other hand, financially philanthropy has become the business model for some. Tom Shoes, a shoe and accessories retailer is the best example of a business that gives a little to get a lot.  The business started in the apartment of a compassionate entrepreneur that decided he would give a pair of shoes away for every pair that he sold.  

Today, Tom’s business is a multi-million dollar empire that has managed to branch into other areas and products.  Philanthropy is often born out of poverty. As financial speculation and uncertainty remains throughout 2010, the business model of giving to get will also remain.  Global economic trends don’t just play a role in the economy, they also play a significant role in what small businesses are doing.
 
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