|Lessons for Stabilizing Your Small Business|
|Written by Shawna Ruppert|
Page 2 of 2
Don’t forget the fact that a great deal of customers arrive at your business through word of mouth. When more products are sold, more customers visit a small business and website, and a higher profit is gained, then many companies can build a larger credit line. Though it is not recommended to rely significantly on credit, a small business will better be able to deal with unexpected circumstances with a lower interest credit line available.
Though it is difficult to lay off staff, one way to stabilize a small business in a poor economy is to hire only part-time or a larger number of part-time employees vs. the hiring of full-time employees. By replacing one full-time employee with two part-time workers, costs can be reduced on health care programs and overtime. Also, small businesses can send employees home during slow hours, which will trim down the payroll budget. If a small business owner is capable of handling his or her own books but has outsourced the job in the past, the owner can take over that job to eliminate outside hiring costs. Other services that can be cut are payroll, scheduling, and even catering or water delivery.
Unfortunately, the economy can determine the success of a small business. However, a business owner does not have to let it. By cutting costs and putting money where it is best served, a small business can get through tough times. Stabilizing a company can mean methods as simple as improved marketing techniques and removing unprofitable products or services but, if it is necessary to make staff changes, the small the better. The employees are the backbone of a small business, and there is no quicker way for a business to fail than by mistreating its workers.
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