| Why Charity is Good for Business |
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| Written by Stephanie Tallman Smith | |
| Friday, 19 September 2008 | |
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Page 1 of 3 Most business owners look for ways to improve employee productivity as a means of improving their bottom line. Employees are an investment and the more effective employees are the greater return on investment the employees provide. While there are many theories on employee productivity ranging from keeping them task oriented to arranging the cubicles using feng shui, there is one much simpler way to get more out of employees and it doesn’t require moving the furniture. Give them more time off. Time off? Yes, with a catch. Giving employees time off from work to be involved in charitable activities, on company time, does more to improve business than sale pricing or cutting other costs. Guaranteed. Being philanthropic requires at least one of three things: time, talent, or treasure. Since employees are working in someone else’s business, chances are they lack significant treasure. They may have talent that charities can use, however without the time to serve, those talents go untapped or wasted. After working all day (or night), then cleaning the house, doing the laundry, walking the dog, going to the gym, etc., what little free time employees do have is often spent trying to recover in time to do it all over again the next day. Volunteer work, while something they may have a strong desire to do, often falls by the wayside. |
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