|Setting Up Shop: A Guide To Business Startup|
|Written by Shawna Rupper|
Page 2 of 2
You also need to decide how you are going to get your goods or services to your customers. These days, there are two main options for doing that. You can either have an actual store or office that you can use to meet your customers face to face, or you can have a website that enables your customers to procure your services over the internet. Many people find it most profitable to do both. But, both have their own concerns before you begin business.
If you need a store or office, you need to scout an appropriate location. You need to find a place that is within your budget while accessible and visible to the demographic you are targeting. You also need to include many extra costs in your budget such as rent, decorating, and equipment if applicable. When creating an online storefront, you need to consult web designers and programmers to ensure that you have the best possible website for promoting your business. The internet is flooded with junk websites, and to get noticed and be effective you have to have a great website, as well as an effective web marketing team to drive traffic consistently to that website.
Success vs Failure
These might sound like a lot of things to think about, and the list could go on even longer. However, with careful planning, budgeting, and preparation, you are greatly increasing the chances that your new business will be one of the ones that becomes a success story, rather than another statistic of failure.
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