| Marketing tips for your Business Website |
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| Written by Joe Doyle | |
| Monday, 30 June 2008 | |
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Page 1 of 2  Marketing plan New ApproachBusiness owners need to develop a new way of thinking when it comes to the companies’ website and how it fits into the corporate marketing mix. They have to be proactive instead of reactive in attracting business to the company. No longer can a company build a website and have a philosophy of “if we build it, they will come.” The next logical question is “How do we make our site an asset and work for us from a marketing standpoint?” SEM and SEO The way to make your website work for your company from a marketing standpoint is to implement the variety of Search Engine Marketing (SEM) techniques that are available. There is Search Engine Optimization (SEO), which is considered organic search marketing, and is a technique and process in which, over time, your site appears on the first page on major search engines when a keyword related to your company or product is searched for. As stated, this technique usually takes time and includes adding new landing pages and freshness of content to your site. By doing this, the major search engines (i.e. e.g. Google, MSN, Yahoo) will raise your search ranking over time and consider your site an important resource in your particular industry. This is where effective use of relevant keywords and concise, crisp SEO writing is important. |
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Is the company employing its assets
efficiently? Or, are they being underutilized much to the
shareholder's agony? Here is how you can find out:
+ Full Story | Angel InvestorsWednesday, 19 September 2007 | Dave Lavinsky
Angel investors are individuals who invest in emerging business ventures. Angels typically provide both capital and know-how to companies who are in either their start-up or expansion phases. To reflect the increased risk of investing in such firms, angels seek a higher rate of return versus traditional public stock investments.
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| Liquidity RatiosMonday, 26 May 2008 | Sunil Tinani
There are three broadly used liquidity ratios: (i) working capital; (ii) current ratio; and (iii) quick (acid) ratio.
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Are you a technical buff? Consider
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+ Full Story | How to Write a Business PlanSaturday, 27 October 2007 | Brenda Keener
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Every thriving business is held buoyant by a team that works well
together, and the only way a team becomes successful is if they're
motivated to succeed.
+ Full Story |
| Profitability RatiosMonday, 26 May 2008 | Sunil Tinani
These ratios measure how skillful a
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+ Full Story | How to Beat Jet LagSunday, 09 December 2007 | Brenda Keener
When traveling internationally or even from coast-to-coast, jet lag can keep you from feeling and performing at your best. How do you beat jet lag? Here are some useful suggestions to help you feel refreshed and energetic during your trip.
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