19 May 2012
How to Plan a Start-Up Print E-mail
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Written by Sunil Tinani   

Lost in planning
Lost in planning???

Entrepreneurs are eager beavers – they have a business idea that must take-off immediately, right now, without further delay, asap, and so on – you get the idea! Well, taking off on a start-up without adequate planning is like flying a plane without a pilot – you go from one air pocket into another and keep going until you are left with only air in your pockets, no money, and then you crash land!

So, planning a start-up is the first step on the ladder of success, and the following tips will do their darnedest to help you out. Needless to say, a general article of this type is meant only to act as a guide that you can follow while making your own start-up plan. Every business is unique and has its own unique requirements. So, formulating an elaborate and perfect blueprint of a successful start-up for your business is in your hands. Here are some things you must keep in mind while making your business start-up plan:

1. Give your business some character 

A new business may evolve out of an idea, but the idea needs a strong backbone to stand erect and to fall back upon. The first thing any entrepreneur should do is to lend some character to his business. Lending character to a business gives the business a voice that is heard by bankers, vendors, employees and the society. 

Your business gets its character when you lay down your business objectives, mission, vision and goals. You can formulate these statements by analyzing the following: 

  • Your USP (Unique Selling Proposition) – don't hesitate to spell it out.
  • Your customer – always identify your customer base because customers make or break the markets. After that, analyze how you will cater to them economically/socially/ psychologically. This will give your business a whole new meaning.
  • Your product – this is the life and soul of your business, and it needs special treatment. You understand it well – simplify it for others too.
  • Your future plans and ultimate business goals – are you in this business for a quick buck, or are you committed to your idea. Of course, you are committed – just don't forget to say it. Bankers and employees love to read about growth plans. Goals, when written in a powerful language, not only inspire you, they motivate your employees too.
 

 
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